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Social Media Marketing: What You’re Doing Wrong and How To Do It Right


Social media marketing is a great tool for businesses, but it’s also a lot of work. If you aren’t careful, your social media marketing efforts can waste time and money while giving you little return on investment. That’s why it’s important to follow these steps when optimizing your social media marketing:

You Don’t Have a Strategy.

You don’t have a strategy. You can’t just be on all the social networks, grow your following and expect results. You need to have a plan of action and then execute it!

What is a Social Media Strategy?

A social media strategy is simply the steps and methods you use to achieve your social media marketing goals. You need to know what your objectives are before creating one because that will dictate what kind of content you create, how often you post and where you post it. An effective strategy will help guide your efforts as well as enhance their effectiveness by providing structure for your activity on each platform.

You Aren’t Active.

Before you can have a successful social media marketing campaign, you need to understand what it means not just to be active on social media but also how often and what kind of content you should post.

What Is Active?

In the digital world, we use the word “active” in a very different way than we do in the real world. To say that someone is active on Facebook doesn’t necessarily mean they’re moving around much; instead it means they’re interacting with other people through comments, likes and shares. The same goes for Twitter and Instagram—you must be engaging with your audience or else all your efforts will go to waste.

You Do Not Know Your Target Audience.

You do not know your target audience.

If you want to sell something, you first have to know who will buy it. This is especially true in the world of social media marketing. It’s important for you to understand what kind of people are interested in buying from your business and how they interact with their friends and family on social media platforms like Facebook, Twitter, Instagram and Pinterest (to name just a few).

You need to figure out:

  • What type of products or services will interest them? For example, if someone likes traveling they might be interested in an app that helps plan trips abroad or one that makes it easier for them to communicate with others while abroad; if someone has children then they may be interested in apps designed specifically for children (and parents); if someone works hard then they may want health apps which help keep track of daily activity levels; if someone enjoys sports then there could be various different apps available depending on which sport(s) they enjoy playing/watching…the list goes on! It all depends on who exactly constitutes your target audience – but once you’ve identified them then finding relevant niches shouldn’t be too difficult!

Your Content Isn’t Engaging.

There are many elements that go into creating engaging content, but there are a few things you can do to make sure your content is as engaging as possible. For example, how often do you update your blog? Do you create new blog posts on a regular basis? If not, then it’s time to start doing so!

You also want to make sure that the content itself is interesting and engaging for readers. The best way to do this is by using images and videos in addition to text-based posts. These types of posts will catch people’s attention more easily than just plain text-based ones and help them stay engaged longer too!

You Don’t Interact With Followers.

Another common mistake is not interacting with your followers. You need to make sure that you are responding to their comments, replying to their questions and making them feel like they’re a part of the conversation. That’s how you gain loyalty from your customers!

Another thing you can do is promote other people’s content. This way, they’ll be more likely to share your content as well because they know that if it’s good enough for you, it could be good enough for them too!

You Batch Post.

You post at the same time each day.

Multiplying your posts by posting multiple times a day is an excellent way to improve reach and engagement, but you need to be careful about how you do it. You shouldn’t post at the same time every day because people will get used to seeing your content, and it’ll become less valuable over time. It’s also important not to overdo it when selecting a schedule for your feed—if everyone posts in the morning or at night, for example, there might not be much benefit for doing so multiple times throughout those hours.

The best results come from breaking up content with different times throughout each day (and even different days). This allows users who are interested in what you have to say but missed one of your previous posts an opportunity to see what they’ve missed out on by being more selective about when they check their feeds.

Your Profile Isn’t Optimized.

Another key aspect of your profile is to make sure it’s complete. This includes filling in any information that you have available, like a phone number and email address, as well as adding a cover photo and profile picture (if you don’t have one yet, use this article). Your audience needs to know how to contact you. If they can’t see your details, they won’t be able to engage with you in a meaningful way. The same goes for being public—if someone can look at your Instagram account but not necessarily interact with it because it’s private, then it may as well not exist at all! Nowadays everyone has their phones out when they’re out in public anyway; if yours isn’t public then no one will be able to see what awesome content you’ve been posting recently or what events/offers are happening soon! It would also be beneficial if there was somewhere on the page where people could click through directly from Facebook without having to leave their feed again first since most people won’t bother scrolling down past ads anymore…

Following these steps will allow you to optimize your social media marketing and get the results you want

  • Don’t just post, but post consistently
  • Don’t just post, but engage with followers
  • Don’t just post, but optimize your profile
  • Don’t just post, but interact with followers…


If you haven’t yet implemented a strategy or set up a business page, now is the time. If you have already done this, it’s time to revisit your strategy and make sure it aligns with what you want to achieve with your marketing efforts.


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