Social media marketing is a great way to reach potential customers, but it can be challenging. You can easily make mistakes that sap your effort and waste money if you don’t know how to use social networks correctly. Avoiding these common pitfalls will help ensure your marketing efforts are successful and productive.
Being too pushy with your in-person sales team.
Pushy sales people are the worst. It’s not just that they’re annoying and pushy—it’s that they’re making your customers uncomfortable, which is the worst thing you can do to anyone. If someone is trying to talk to you about something and you constantly interrupt them or brush them off until they give up on talking to you, then what good are you as a salesperson?
If someone tells me no thanks, I’ll never bring it up again unless asked directly; this is especially true if their answer was “no” or “I don’t know.” You’ll notice that even when we say things like “Please let us know” or “We’d love your feedback,” we make it clear that there’s an option for saying no. We’re not trying to get into a fight with our customers over whether what they want matters more than what other people want (which would be an extremely stupid thing).
Not creating a unique voice.
One of the most important parts of social media marketing is creating a unique voice. This means you have to be consistent when writing and sharing content, whether it’s on Facebook, Twitter or any other platform. By doing this, you’re telling your audience what to expect from your brand—and that can help build trust. It also shows off your company’s personality by showing people who you are and what makes you special.
A mistake that many marketers make is using too much jargon in their posts or copywriting overall—this isn’t helpful for anyone! Instead of using words like “content” or “inbound marketing,” try using phrases like “stories” or “marketing strategy.” Clichés like “the customer is always right” should be avoided as well because they don’t do anything for readers besides make them roll their eyes (which isn’t good).
An important part of creating a unique voice is being relatable to readers by using conversational language instead of formal writing styles such as passive voice (“we were able”) versus active voice (“we did”), which makes things easier to understand since active sentences tend not only read better but also sound more natural than passive ones do when spoken out loud too (for example: “He ate his meal” versus “His meal was eaten”).
Another key reason why brands should use conversational tones online instead of being overly formal all the time? Because it helps us relate better with each other on platforms like Facebook where we spend so much time interacting with friends and family members every single day anyway! When done correctly though… this type style shouldn’t fall short either way; it just depends how well
Not being patient enough to learn from the data.
It’s important to learn from the data, but it’s equally important to be patient and not change course too soon. If you haven’t been doing social media marketing long enough to have a good sample size of results, you may find yourself changing tactics often as you try to figure out what works best.
Don’t be afraid to experiment with different tactics or techniques until you find something that works for your business. You could even try varying the frequency or length of posts in order to see if they perform better or worse than others.
Not tailoring your message depending on the social network.
As you’re probably well aware, the social media landscape is ever-changing. There are so many different platforms and channels to choose from that it can be hard to know which one is best for your business. While there’s no “right” answer for every situation, it’s important to remember that each channel has its own purpose and audiences.
That said, if you take nothing else away from this article: tailor your messaging according to the platform’s purpose! If you’re posting on Facebook or Instagram (two of the most popular platforms out there), make sure your message resonates with people who want to see what brands have going on in their lives–that might mean sharing feel-good stories about how much your product has changed their lives; if you’re posting on Twitter (the most popular microblogging site), focus more on newsy content–and don’t forget that only 140 characters means every word counts!
Talking about yourself too much.
Remember, social media is about your customers and their needs, not you.
You need to create a variety of content formats that match the different social channels you use. The best way to learn what content your audience likes is by asking them directly on your site or with surveys. You’ll also want to ask for help from people who are successful at marketing on social media (such as us!) in order to get ideas on how they’re doing it right.
Don’t be afraid to admit mistakes when they happen; we all make them sometimes!
These tips will help you avoid common mistakes and make your marketing efforts productive and effective.
- Avoid being too pushy with your in-person sales team.
- Create a unique voice for your brand.
- Be patient and learn from the data.
- Tailor your message depending on the social network.
- Don’t talk about yourself too much.
Social media is a powerful tool for marketing your business, but it’s still just a tool. To use it effectively, you need to be aware of the pitfalls and avoid them at all costs. By following the tips listed above, you’ll be able to run successful social media campaigns that convert leads into customers and increase revenue.