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The Social Media Marketing Guide for People Without A Budget


I’m not going to lie: I’m in a pretty good position when it comes to social media marketing. I have a budget and access to the tools that other marketers use. But I also know that those who don’t have either of these things can still do well on social media—they just need to be brave, creative, and patient. The key is knowing how your competitors are doing it right, then doing it better (or at least differently). Here’s how you can do just that:

One of the best ways to know what works on social media without spending money is to analyze what others are doing (and do it better).

One of the best ways to know what works on social media without spending money is to analyze what others are doing (and do it better). How can you do this?

There’s no need for a fancy software package or even access to a computer. You can use free tools like Google Analytics and Facebook Insights, which are helpful in analyzing your data.

Reach out to those who have similar goals and make friends.

If you want to build a relationship with a group of people, reach out and make friends with them. You can do this by joining Facebook groups related to your interests, or finding people who have shared interests on Twitter.

You can also join some communities on Reddit and Quora if you want more professional advice from experts in your field.

Once you’ve found someone interesting, reach out! Send them an email telling them about yourself and what you’re working on. This is sales 101: make sure that the other person sees that you’re not only interested in them but also invested in the relationship. They’ll appreciate that effort, so try not to be pushy or impatient when waiting for their response—they may just need some time to think about it all before making any decisions, which is perfectly reasonable!

And remember: if someone offers their help (even if they don’t know much about social media), ask how else they could contribute instead of simply saying no thanks; after all, most people like helping others when given an opportunity 🙂

Sign up for email lists from your competitors and learn from their newsletters.

Sign up for email lists from your competitors and learn from their newsletters.

Email newsletters are one of the best ways to keep in touch with your audience. They’re a great way to share valuable information that could help them get more out of your brand or find new products or services. But not only that, they’re also a great way to learn about what other brands are doing right—and wrong—in the same space as you!

For example, let’s say you own a pet grooming business and you want to expand into dog walking services. Well, if there happens to be another pet grooming business nearby who has been working on this exact idea for years now (which I’m sure there is), you may want to check out how they’re approaching the problem and use their ideas as inspiration for what kinds of marketing tactics and strategies would work best with your target audience.

Pay attention to which social media influencers are promoting what kinds of content and brands.

A social media influencer is an individual who has a large audience on social media, and they’re usually famous for something. Influencers can be celebrities in their own right, or they can be regular people with large followings who have built up audiences because of their knowledge and expertise in a particular niche.

The key to using influencers effectively is to find those who are interested in your brand or product, then get them to promote it for you! That’s where this guide comes in handy: by showing you how to find the right influencers for your brand, as well as how to get them talking about what you want them talking about.

Influencer marketing takes advantage of the trust that consumers place in experts within specific niches–and remember that most people don’t go looking at ads; they look at other people’s recommendations first! So if an expert gives a glowing review about one of your products or services? That could mean more sales than any ad campaign ever would (and without costing much money).

Use free tools such as Google Analytics and Facebook Insights to analyze your data.

To analyze the data you get from your social media campaign, you’ll need some tools. Here are a few of the most important ones:

  • Google Analytics is an essential tool for checking traffic, conversions and more. It allows you to track things like how many people are visiting your website, where they came from and what content they’re viewing most often. You can also use it to see what keywords people are using when searching for your business online—which will help you make decisions about future content creation and product development strategies.
  • Facebook Insights is another useful tool for tracking engagement levels on Facebook pages (or profiles). It shows how many impressions each post receives as well as information about who saw those posts and what they did next (i.e., clicked through or shared).
  • Google Keyword Planner helps marketers find out which search terms people are using when looking for businesses like yours online through Google Search Engine results pages (SERPs). You’ll be able to see which keywords have lower competition but high search volumes, so that not only do they get more clicks but there’s also less competition driving up costs per click (CPCs).

The value of creativity in social media marketing cannot be overstated.

Creativity is key to attracting followers, getting shared by other users, and making your content memorable. If you want your social media marketing efforts to succeed, then creativity should be a top priority. Consider these five reasons why:

  • Creativity attracts more followers: It’s well known that the more creative something is, the more likely it will be shared. People are drawn toward things that are interesting or funny because they want others to see what they’ve seen too. And as we know from experience, if something is shared once it will likely continue to be shared over time (as long as it doesn’t get old). So if someone sees something interesting once then keeps seeing variations of the same thing again and again it will eventually become boring which means fewer clicks from Facebook users in general – even those who initially liked it!

Keep your content audience-focused, concise, and entertaining.

When creating social media content, it is important to keep the audience in mind and make sure that your posts are relevant to them. Don’t be afraid to use humor or sarcasm if it fits the tone of your brand; however, make sure that the humor is appropriate for everyone reading it (for example, don’t joke about sensitive topics). Keep descriptions short, simple and focused on one topic at a time.

Don’t try too hard to sell products or services on your social media channels.

Social media allows you to connect with your customers in a way that was impossible before. Instead of sending out generic marketing messages, you can engage directly with them and build relationships. You can listen to what they are saying about you and respond accordingly.

When these types of conversations happen organically on social media, it makes the customer feel like they’re being heard and understood by the brand. They’ll be more likely to recommend their friends or family members because they think you care about them as people not just as consumers.

Don’t try too hard to sell products or services on your social media channels unless it fits naturally into one of these activities!

Make sure that the timing of your posts is right for your audience.

Social media posts are like a full-time job. The best way to ensure that the time you put into posting is effective is to have a plan. Here are some tips for making sure your social media strategy makes sense:

  • Know your audience. Every single brand has their own target market, and each one has their own preferences when it comes to social media platforms and timing of content creation/sharing. For example, if you’re marketing pet supplies, then there’s a chance that Instagram will be more successful for you than Twitter or Facebook because people who follow pet accounts on Instagram tend to be younger than those who follow them on other platforms (and vice versa).
  • Post during peak hours (but don’t spam). People generally use their phones throughout the day but might not spend much time browsing the web or clicking links while they’re at work—or they might be spending more time watching videos than reading articles during lunch breaks! Either way, it’s important that users can get through all of your tweets without having them cut off in mid sentence because they’re too long. That being said…
  • Make sure each tweet is less than 140 characters; otherwise people won’t see all of your message after scrolling down below what was visible before scrolling happened! This means that if every tweet takes up an entire line (including spaces between words), then please consider breaking up what would normally fit inside one line into multiple ones instead! You’ll thank yourself later 😉

Utilize user-generated content whenever possible.

User-generated content is a great way to engage your audience and increase brand awareness. You can ask your followers to share their stories or experiences with your product, and you can also ask them to share photos of themselves with the product. Make sure the photos are high quality images that showcase the product in its best light.

Be brave and be creative while you develop a strong social media presence on no budget at all.

Be brave and be creative while you develop a strong social media presence on no budget at all. You’ll need to get the most out of what you have, even if it seems like very little at first glance. You’re going to need to think outside the box when it comes to your content strategy and how you plan on delivering it. Be willing to take risks, be willing to fail, but most importantly be willing to learn from your mistakes. My advice is don’t give up!


Social media marketing is the perfect opportunity for people who don’t have money to spend on advertising, but it can be difficult to get started. The best way to take advantage of this is by analyzing what others are doing and learning from them. You can also learn from their newsletters and make friends with other people who have similar goals so that when you need help in a pinch, they’ll be there for you too!


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