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How to Use Facebook in Your Small Business



Facebook is one of the most popular social media platforms in the world, and it’s a great tool for promoting your business and connecting with customers. If you’re using Facebook to promote your business, you may find that visitors are less likely to take action—such as filling out contact information or visiting your store—if they aren’t sure what they’re supposed to do next.

Create your first Facebook Business Page.

First, you’ll need to create a Facebook Business Page. This is a free service that allows you to interact with customers and build your brand—and it’s also the best way for small businesses to increase their visibility on Facebook.

Once you have created your business page, it will look like this:

  • Your name (or “business name”) is displayed in bold text at the top of your profile page. The rest of the text is below this banner; it includes details about what type of company you are and where they operate out of (if applicable). The photo visible here comes from one taken by me when I was visiting my local library recently!

Pick the right Page Type for your business.

  • Choose the right Page Type for your business.
  • How to select the right Page Type for your business.
  • Choose the Page Type that best represents your business.
  • Pick the Page Type that’s most appropriate for your business.

Add relevant, keyword-rich content to your Page.

  • Add relevant, keyword-rich content to your Page.
  • Use keywords in your Page description.
  • Use keywords in your business name and/or address.

Get more likes on your Facebook Business Page.

  • Use Facebook ads. If you want more likes on your business page, try running an ad campaign that emphasizes your company’s brand and showcases the benefits of using social media in general. You can also run Facebook ads specifically targeting people who are interested in paying for products or services related to what you do.
  • Monitor your performance with the Facebook Pixel. The Pixel is a tool that helps advertisers measure their success by tracking how many times users click on an ad or take other actions like watching videos or interacting with offers via mobile apps (and then selling this data). You’ll need to set up a pixel account (which usually takes about 20 minutes) before starting this process—but once it’s done, it’ll help keep track of all those clicks!
  • Promote posts using Boost Posts feature . This tool lets other people post content from yours onto their own timelines—so if someone shares one of yours, they’ll see it appear when they scroll down their news feed too!

Post engaging status updates to increase engagement and visibility.

  • Use a call to action.
  • Ask a question to get people engaged.
  • Post a photo or video that will get more engagement than just text alone, like the example below:

Example: “Share this post with your friends!” (or “Share this article with your friends!”)

Use compelling photos in your Facebook posts.

  • Use compelling photos in your Facebook posts.
  • The image size must be at least 300 pixels wide and 600 pixels high.
  • The photo must be a clear, high-quality image and not blurry or pixelated.
  • You can use text or an overlay on top of the photo, but it’s best if you keep it simple so people can see what they’re looking at without having to decipher something else (like a logo). If you have more than one image per post, make sure that all your images are consistent with each other; otherwise people will get confused about where one ends and another begins!

Get more Likes on Facebook by sending traffic back to your page.

If you want to get more likes on your Facebook page, send traffic back to it. This can be done with Facebook ads and retargeting ads.

To create a Facebook ad that sends people back to your business’s page, follow these steps:

  • Create an ad in the correct format: You’ll need to choose which type of ad you want for this process; if it’s not listed below, select “Other” from the drop-down menu at top-right corner of screen when creating one.
  • Choose from three options or more depending on what type(s) of images/videos etc., (or text links), etc.,

Encourage customers to share their experience with others.

  • Encourage customers to share their experience with others.
  • Use the Facebook Like, Comment and Share buttons when you can, such as on your website or in a blog post or email newsletter (not just for promotions). You can also encourage customers to take photos of themselves with your product and post them on social media so others can see what it’s like!
  • Ask customers who have already bought from you if they would mind leaving a review on Amazon or Google Play Store (if applicable). This way, people who haven’t bought yet will know more about the quality of service provided by those who have made purchases recently instead of relying solely on word-of-mouth recommendations from their friends/family members which may not always be accurate either due to bias factors involved such as personal preference when choosing where best place buy certain products rather than other places like Walmart etcetera.”

Facebook is a great marketing tool for small businesses.

Facebook is a great place to share information, photos and videos. It’s also a great place to connect with customers, get feedback from them and get customer recommendations.

Facebook has been around for many years and has grown into one of the most popular social media platforms in the world. The reason why people use Facebook is because it’s easy to use – all you have to do is create an account, upload pictures or videos and share them with your friends! If you’re looking for ways on how you can use this platform then there are plenty of features available including:

  • Connecting with friends via chat or messaging system (text)
  • Posting status updates – news updates about new product releases or events happening locally
  • Making comments on other posts made by others – commenting positively helps boost engagement levels which results in increased visibility within search results pages (SEO)


Facebook is a powerful tool that can help you reach your customers, boost sales and build loyalty. If you are new to Facebook marketing, this might seem overwhelming at first! But don’t worry – we’ve got you covered with our step-by-step guide on how to use Facebook in your small business.


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