When you’re in business, your clients are everything. They are the reason you get up in the morning and go to work, and they are what keeps you going when things get tough. With that being said, it’s absolutely crucial for your business to make every single client feel special. Your customers want to know that their needs matter and that you’re willing to go above and beyond for them—and these six tips will help!
Keep them updated on new products and offers.
Keep your clients updated on new products and offers. It’s not just about staying top-of-mind, it’s also about making sure they know about your latest promotions so they can take advantage of them. If you have a VIP program that gives certain customers special discounts or VIP perks based on their customer lifetime value (CLV), let them know when they reach a certain CLV milestone. For example, if their CLV is over $10K, send them an email letting them know that they’ll receive 15% off any purchase over $500.
To make sure no one feels left out, even if they haven’t reached such a high CLV yet—or at least give the impression to everyone else that they’re being treated fairly—send out emails offering all customers special discounts and other incentives when there’s a promotion going on with which only some are eligible for. This way, no matter how long each customer has been with you or how much money he or she spends with you each year (which means more to him/her than it does for others), he/she still receives the same level of attention when communicating through email as a top-level client after reaching his/her customer lifetime value threshold.
Send a handwritten thank you note.
Send a handwritten thank you note.
This is one of the easiest ways to make your clients feel special and appreciated. Handwritten notes are more personal and memorable, and can also be personalized with their name or logo. If you do this consistently, it will help them associate your brand with quality service, which can lead to future referrals from current clients or even better marketing opportunities in the future.
Always follow up with clients after they buy from you.
Always follow up with clients after they buy from you. If you don’t, you’re missing an opportunity to strengthen the relationship and turn your customers into fans.
Thank them for their business. Tell them how much you appreciate their patronage and let them know that their satisfaction is important to you.
Ask for feedback on your products or services; tell them how much it helps you improve your business if they share their opinions with you.
Ask if there are any questions or concerns about the product/service that might be causing problems for the customer long-term—this can help prevent further issues down the road!
If there’s anything else we can do for our loyal fans, let us know!
Offer special discounts and VIP perks based on their customer lifetime value.
One of the best ways to make every client feel special is to offer them special discounts and VIP perks based on their customer lifetime value (CLV). CLV is the amount you expect to make from a customer over her lifetime with you. It’s calculated by taking the total revenue she’ll spend with your company and dividing it by your expected cost of acquiring that customer (the marketing cost plus the average product margin).
To determine which customers are most valuable, look at what data you have available about each individual. For example, if one of your clients has been a loyal buyer for ten years but only makes small purchases from time to time—say, one or two dresses per year—then that would be considered low-value. On the other hand, if another client buys once per week and spends $100 on each order, then she would likely be high-value because she’s worth more than ten times as much in income over her lifetime with your company than another regular customer who buys less frequently but pays full price each time she does so.
Give them extra attention when they reach out to you with customer service issues.
- Make sure to respond quickly.
- Follow up with them after they’ve responded to you, and again if they haven’t responded at all.
- Keep them updated on the status of their issue as often as possible!
Make their buying experience as easy as possible (re-orders, easy transactions).
Make it easy for customers to find what they need.
Make it easy for customers to order.
Make it easy for customers to pay.
Make it easy for customers to track their orders.
Create an environment that makes returns as painless as possible (e.g., don’t make them wait in line without help or send them a prepaid label).
These 6 quick tips will help make your business stand out for the right reasons.
- Make your clients feel special.
- Make them feel like they are the only client you have.
- Bring value to your clients in the form of knowledge and experience, not just service delivery.
- Make them feel like they are being listened to by someone who cares about what they have to say or offer.
- Be a part of something bigger than yourself, such as an industry association or an advisory board (and make sure that you’re doing community outreach in your spare time). This can help build trust with potential customers because it shows that you care about building community within the industry as well as within your own company culture. It also gives potential customers an inside look at what types of people work at your company, which can be helpful when deciding whether or not someone would fit into their own environment if hired by one of those businesses someday down the road!
I hope these tips will help you make every one of your clients feel special, and I’d love to hear your thoughts on them. Let me know in the comments!