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How to get more clients as a web designer



Working as a web designer is one of the most lucrative jobs in today’s economy. According to Glassdoor, the average base salary for a web designer is $60,000 per year—and that’s just for starters! In this article, you’ll learn how to get more clients as a web designer by using proven marketing strategies like prospecting and sales funnels.

Before we dive into the exact steps you need to follow to get more clients, let’s discuss one important thing.

Before we dive into the exact steps you need to follow to get more clients, let’s discuss one important thing: your target market.

Your target market is anyone who will pay you for designing and building websites. This means freelancers, small businesses, big corporations, non-profits and so on.

It’s important that you know exactly who this person is because it will determine how you approach them when looking for new clients.

1. Find your target market

The first step to finding your target market as a web designer is to know your target market and what they want. You have to know who you are going after, so that you can cater to their needs. This may sound obvious but it’s important not just for the sake of meeting their expectations, but also for understanding how much competition there will be in said niche.

It’s also helpful to know what pain points exist within this niche and how your product or service will solve those problems (or at least alleviate them). If there are no problems at all within this sector, then why would anyone buy from you? If there are already plenty of products solving the same issues as yours do then why do people need yours?

Finally, look into what companies competing with yours are doing wrong and how you can improve on that aspect of their business model or product line (assuming it isn’t something too technical or complicated).

2. Craft your message

When you’re crafting your message, it’s important to define your target audience and make sure that you’ve created a message that resonates with them.

You can do this by asking yourself some questions: Who are my ideal clients? What are their biggest priorities? Why should they hire me? How will I help them?

Gauge the answers by reading reviews of past projects and making sure your website is clear about what you do, why people should hire you, and how it will benefit them.

3. List your services and prices

You’re going to want to list your services and prices on a website. It’s important that you list your services because people don’t always know what they need or want, so you have to educate them. For example, if someone has a small business and they find out that their site isn’t mobile-friendly, they might not be aware of how important it is for their online presence.

In order to help people understand why they should hire you over other designers, showcase examples of your work in the portfolio section of your website. Also include any awards or accolades in this area as well. This will show potential clients that you are professional and experienced enough to take on projects at all levels—from small startups with big dreams to major corporations looking for new branding strategies!

Finally (and most importantly), make sure that it’s easy for potential customers who visit your site contact you directly for more information about working together. The best way I’ve found is through email; however if email isn’t an option then consider creating a phone number specifically reserved just for inquiries from prospective customers so no one else can accidentally call during business hours when there isn’t anyone available who can answer questions quickly enough before losing interest altogether (which happens too often).

4. Design a website that sells

  • Use a professional theme. A slick, clean, and professional-looking theme is essential to making your website stand out in the crowd.
  • Make sure it’s easy to navigate. Make sure that your site is set up so that people can get what they’re looking for quickly, without having to search through multiple pages or scroll through hundreds of lines of text before finally finding what they want (if it even exists).
  • Make sure it’s responsive and mobile friendly. Responsiveness means that all content on your website will adjust itself depending on what device the person viewing uses—so if someone views your site using a desktop computer, it’ll be displayed one way; but if another user accesses the same page from their tablet or smartphone, then all elements will automatically adjust themselves accordingly without requiring any effort from them at all! Mobile friendliness is also very important nowadays because most people do most things related to social media while on their phones; this includes browsing websites too! If yours isn’t optimized for viewing on smaller screens like these devices offer then chances are high that visitors won’t stick around long enough —or come back later when they aren’t using their phones anymore—to experience everything about what makes you so special as an artist/designer…or even worse? They may never find out about how awesome those traits truly are until much later down the road when things start going downhill due solely because no one knows about them yet either way! So make sure yours looks great no matter where people decide

5. Establish a strong online presence

  • Establishing a strong online presence is an essential part of growing your business as a web designer. When you don’t have an online presence, it sends the message that your business doesn’t really matter—that it doesn’t need to be found and discovered by people who are looking for what you have to offer.
  • The first step in establishing yourself as someone who can create great websites is having a website of your own. There are several options for creating one:
  • Hosting with WordPress (the most popular option)
  • Building a custom website using HTML/CSS and hosting it on your own server (more expensive)
  • Using Squarespace or Wix (easier than WordPress but limited functionality)
  • Once you have a site up, the question becomes: What should my website include? This depends on two things: The type of clientele I want to attract and how much time I want to spend building out my site.*

6. Use sales funnels to turn prospects into clients

Sales funnels are a great way to turn more prospects into clients. With a sales funnel, you can capture the email addresses of people who are interested in your services and then send them a follow up sequence of emails that teaches them about what you do and how you can help them.

Sales funnels have been proven to increase conversion rates by 5x – 7x, so it’s worth taking some time to learn how they work.

With this action plan, you can easily get more clients and make more money as a web designer.

With this action plan, you can easily get more clients and make more money as a web designer.

This is how:

  • Find your target market. You need to understand what kind of people want or need your type of services. Then think about how to reach out to them in a way that is personal, relevant, and effective for both parties.
  • Craft your message around this target audience — but don’t forget about yourself and what makes you different from other designers out there! If all else fails, just focus on the benefits they’ll receive by hiring YOU (and include some testimonials if possible).
  • List your services and prices clearly so that anyone who lands on your website knows exactly what they’re getting when they hire YOU (plus it helps with SEO). If possible, break down each item into smaller pieces so that people can feel like they’re getting their money’s worth without feeling overwhelmed by too much information at once—this also helps with SEO since Google wants sites that load quickly & efficiently which means less content overall–if possible try not go beyond 2 pages per product/service category.”


We hope that this article has given you some helpful ideas on how to get more clients as a web designer. By following our action plan, you’ll be able to attract more potential customers and increase your chances of turning them into paying clients. If there’s anything we’ve missed, please let us know in the comments below!


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