Ahrefs, Moz, and SEMrush are three popular SEO tools that offer different features and functionalities.

  1. Ahrefs is well known for its comprehensive backlink analysis, keyword research abilities, and vast keyword database[^1^]. It offers unique features not found in Moz or SEMrush. Ahrefs is the preferred platform among SEO professionals[^1^].
  2. Moz provides a wide range of features for SEO analysis, keyword research, and link building. Moz does offer a free, limited-time trial, which is not available in Ahrefs[^3^]. However, Ahrefs has a free version limited to site owners[^3^].
  3. SEMrush is an all-in-one SEO platform that includes competitor benchmarking, powerful keyword research, and content marketing strategy management[^2^]. It’s one of the best SEO tools on the market, with a long history dating back to 2008[^2^].

Let’s dig deeper into the comparison of the three popular SEO tools – Ahrefs, Moz, and SEMrush – based on their key features and pricing.


Key features:

  • Backlink analysis: Ahrefs’ backlink index updates frequently and is known for its accuracy[^1^].
  • Keyword research: Ahrefs’ Keyword Explorer provides an extensive dataset for search volume, keyword difficulty, CPC, clicks, and more[^1^].
  • Site audit: A comprehensive website analysis tool to identify on-page and technical SEO issues[^1^].
  • Rank tracker: Monitor your website’s search engine rankings and improvements over time[^1^].
  • Content explorer: Find the most shared and linked-to content within your niche[^1^].


  • Lite: $99/month
  • Standard: $179/month
  • Advanced: $399/month
  • Agency: $999/month
  • Ahrefs offers a 7-day trial for $7[^1^].


Key features:

  • Keyword research: Moz Keyword Explorer provides keyword suggestions, search volume, and rankings difficulty[^3^].
  • Site audit: Moz’s site crawl tool identifies and fixes on-page SEO issues[^3^].
  • Rank tracker: Track keyword rankings across search engines with Moz Pro Rank Tracker[^3^].
  • Link building: Moz Link Explorer helps find link building opportunities and research competitor backlink profiles[^3^].
  • Local SEO: Moz Local helps optimize your local business listings for better visibility[^3^].


  • Standard: $99/month
  • Medium: $179/month
  • Large: $249/month
  • Premium: $599/month
  • Moz offers a 30-day free trial[^3^].


Key features:

  • Keyword research: SEMrush’s Keyword Magic Tool provides search volume, keyword difficulty, CPC, and related keywords[^2^].
  • Site audit: SEMrush Site Audit assists in identifying on-page and technical SEO issues[^2^].
  • Competitive analysis: SEMrush’s domain and organic search analytics provide insights on your competitors’ traffic, rankings, and more[^2^].
  • Link building: SEMrush’s backlink analysis tool helps identify link building opportunities and analyze competitors’ backlinks[^2^].
  • Content marketing: Features like Topic Research and SEO Writing Assistant help optimize and ideate content for better results[^2^].


  • Pro: $119.95/month
  • Guru: $229.95/month
  • Business: $449.95/month
  • SEMrush offers a 7-day free trial[^2^].


Ahrefs, Moz, and SEMrush are all popular SEO tools that cater to different needs and budgets. While Ahrefs specializes in backlink analysis and keyword research, Moz’s strength lies in its user-friendly interface and link building tools. Meanwhile, SEMrush is an all-in-one marketing platform with a robust set of features covering a wide range of digital marketing activities.

Evaluate your specific needs and budget to determine which tool is the best fit for your SEO and marketing activities.