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Ahrefs vs Moz vs Semrush


Ahrefs, Moz, and SEMrush are three popular SEO tools that offer different features and functionalities.

  1. Ahrefs is well known for its comprehensive backlink analysis, keyword research abilities, and vast keyword database[^1^]. It offers unique features not found in Moz or SEMrush. Ahrefs is the preferred platform among SEO professionals[^1^].
  2. Moz provides a wide range of features for SEO analysis, keyword research, and link building. Moz does offer a free, limited-time trial, which is not available in Ahrefs[^3^]. However, Ahrefs has a free version limited to site owners[^3^].
  3. SEMrush is an all-in-one SEO platform that includes competitor benchmarking, powerful keyword research, and content marketing strategy management[^2^]. It’s one of the best SEO tools on the market, with a long history dating back to 2008[^2^].

Let’s dig deeper into the comparison of the three popular SEO tools – Ahrefs, Moz, and SEMrush – based on their key features and pricing.


Key features:

  • Backlink analysis: Ahrefs’ backlink index updates frequently and is known for its accuracy[^1^].
  • Keyword research: Ahrefs’ Keyword Explorer provides an extensive dataset for search volume, keyword difficulty, CPC, clicks, and more[^1^].
  • Site audit: A comprehensive website analysis tool to identify on-page and technical SEO issues[^1^].
  • Rank tracker: Monitor your website’s search engine rankings and improvements over time[^1^].
  • Content explorer: Find the most shared and linked-to content within your niche[^1^].


  • Lite: $99/month
  • Standard: $179/month
  • Advanced: $399/month
  • Agency: $999/month
  • Ahrefs offers a 7-day trial for $7[^1^].


Key features:

  • Keyword research: Moz Keyword Explorer provides keyword suggestions, search volume, and rankings difficulty[^3^].
  • Site audit: Moz’s site crawl tool identifies and fixes on-page SEO issues[^3^].
  • Rank tracker: Track keyword rankings across search engines with Moz Pro Rank Tracker[^3^].
  • Link building: Moz Link Explorer helps find link building opportunities and research competitor backlink profiles[^3^].
  • Local SEO: Moz Local helps optimize your local business listings for better visibility[^3^].


  • Standard: $99/month
  • Medium: $179/month
  • Large: $249/month
  • Premium: $599/month
  • Moz offers a 30-day free trial[^3^].


Key features:

  • Keyword research: SEMrush’s Keyword Magic Tool provides search volume, keyword difficulty, CPC, and related keywords[^2^].
  • Site audit: SEMrush Site Audit assists in identifying on-page and technical SEO issues[^2^].
  • Competitive analysis: SEMrush’s domain and organic search analytics provide insights on your competitors’ traffic, rankings, and more[^2^].
  • Link building: SEMrush’s backlink analysis tool helps identify link building opportunities and analyze competitors’ backlinks[^2^].
  • Content marketing: Features like Topic Research and SEO Writing Assistant help optimize and ideate content for better results[^2^].


  • Pro: $119.95/month
  • Guru: $229.95/month
  • Business: $449.95/month
  • SEMrush offers a 7-day free trial[^2^].


Ahrefs, Moz, and SEMrush are all popular SEO tools that cater to different needs and budgets. While Ahrefs specializes in backlink analysis and keyword research, Moz’s strength lies in its user-friendly interface and link building tools. Meanwhile, SEMrush is an all-in-one marketing platform with a robust set of features covering a wide range of digital marketing activities.

Evaluate your specific needs and budget to determine which tool is the best fit for your SEO and marketing activities.


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