Web hosting is the service that allows you to store your website’s files and data on a server and make them accessible to the internet. Without web hosting, your website would not be visible to anyone online.
Web hosting matters because it affects your website’s performance, security, and reliability. A good web hosting service will ensure that your website loads fast, stays online, and is protected from hackers and malware. A bad web hosting service will do the opposite, causing your website to suffer from slow loading times, frequent downtime, and security breaches.
According to Google, the average mobile page load time is 22 seconds, but 53% of visitors will leave a page if it takes longer than 3 seconds to load. This means that if your website is slow, you’re losing more than half of your potential customers.
Moreover, Google uses page speed as a ranking factor, meaning that faster websites have a better chance of ranking higher on the search engine results pages (SERPs). This means that if your website is fast, you’re more likely to get more organic traffic and conversions.
Therefore, choosing a web hosting service that can deliver fast and reliable performance is crucial for your website’s success.