Here are some current trends in SEO:
Core Web Vitals: Google has introduced Core Web Vitals as a ranking factor, which focus on page speed, interactivity, and visual stability. Websites that provide a better user experience in terms of these metrics are more likely to rank higher in search results.
Featured snippets: Featured snippets, or “position zero” results, are becoming increasingly important in SEO. These are the brief answers that appear at the top of search results in response to a user’s query. Optimizing for featured snippets can help improve a website’s visibility and attract more traffic.
Local SEO: Local search engine optimization is becoming more important for businesses with a physical presence. Optimizing a website for local search can help improve its visibility in local search results and attract more local customers.
Voice search: Voice search is becoming more popular, and optimizing a website for voice search can help increase its visibility in voice search results. This includes optimizing for conversational queries and natural language search.
E-A-T: Expertise, authority, and trustworthiness (E-A-T) are becoming increasingly important in SEO. Websites that demonstrate expertise, authority, and trustworthiness in their content are more likely to rank higher in search results.
Video SEO: Video content is becoming increasingly popular, and optimizing videos for search engines can help improve a website’s visibility in video search results and attract more traffic.
Mobile-first indexing: Google has moved to mobile-first indexing, which means that the mobile version of a website is now the primary version used to determine its ranking in search results. Websites that are optimized for mobile devices are more likely to rank higher in search results
Artificial intelligence (AI): AI is becoming more prevalent in search engine algorithms and is being used to better understand user intent and provide more personalized search results. Websites that utilize AI and machine learning in their SEO strategies can gain a competitive edge in search results.
Schema markup: Schema markup is a type of structured data that can be added to a website to help search engines better understand its content. Websites that use schema markup can improve their visibility in search results and attract more traffic.
User-generated content: User-generated content, such as reviews and comments, can help improve a website’s visibility and authority in search results. Encouraging user-generated content can also help improve engagement and build a community around a brand.
Sustainability: Sustainability is becoming more important in SEO, with search engines placing more emphasis on environmentally-friendly and socially responsible practices. Websites that prioritize sustainability in their operations and messaging can improve their visibility and reputation in search results.
Accessibility: Accessibility is also becoming more important in SEO, with search engines prioritizing websites that are accessible to users with disabilities. Websites that prioritize accessibility can improve their visibility and reach a wider audience.
Branding: Building a strong brand is becoming more important in SEO, with search engines placing more emphasis on brand signals such as mentions, social media presence, and branded searches. Websites that prioritize branding can improve their visibility and authority in search results.
By staying up to date with these current trends in SEO, website owners and digital marketers can adapt their strategies to meet the evolving needs of search engines and their users. This can help improve a website’s visibility, attract more traffic, and ultimately drive more conversions and revenue.