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ABC Auctions: Zimbabwe’s Premier Auctioneers


ABC Auctions stands as a beacon of excellence in the world of auctioneering. With over 50 years of dedicated service, this esteemed brand has become a household name, synonymous with success in handling sales across a wide spectrum of movable assets. From everyday household goods to heavy earth-moving equipment, ABC Auctions has consistently delivered exceptional results.

The ABC Auction Experience

1. Auction Variety

ABC Auctions offers a diverse range of auctions, catering to different needs:

  • Vehicle Auctions: Whether you’re looking for a reliable car or specialized commercial vehicles, ABC Auctions has you covered.
  • Equipment Auctions: From construction machinery to industrial tools, find quality equipment at competitive prices.
  • Computer Auctions: Upgrade your tech game with ABC Auctions’ computer and electronics sales.
  • Goods Auctions: Discover an array of household items, electronics, and more.

2. Upcoming Auctions

Stay informed about upcoming auctions through ABC Auctions’ user-friendly platform. Bid online or participate in live auctions. Here are some notable events:

  • BYO Industrial Sewing Machine Auction (BYS#143): Scheduled for March 13, 2024.
  • Harare Goods Auction (HGA#762): Taking place on March 15, 2024.
  • Harare Goods Auction (HGA#763): Mark your calendar for March 16, 2024.
  • Harare Goods Auction (HGA#764): Don’t miss this opportunity on March 17, 2024.

3. Online Bidding

Join the ABC Auction online community by signing up. As a member, you can register to bid on any auction that catches your interest. Approval for bidding depends on factors like deposits and bidding history, but the process is straightforward and efficient1.

4. Client Testimonials

ABC Auctions has garnered praise from satisfied clients:

“A fantastic service given by Brian and his team. Very professional, great communication, and excellent customer service.” – David Waldmeyer

“Extraordinary every day. The Leading Auctioneers.” – Satisfied Client

ABC Auctions, also known as Sagittarian (Private) Limited, has a storied history that spans several decades. Let’s delve into their journey:

  1. Founding and Early Years (1970s):
    • Established in 1978, ABC Auctions began its journey in Harare, Zimbabwe’s capital city.
    • During the 1970s, they pioneered the introduction of the first Computerized Auction System in the country. This technological leap set the stage for their future success.
  2. Quality Drive Through Vehicle Auctions (1980s):
    • In the 1980s, ABC Auctions made history by organizing the very first Quality Drive Through Vehicle Auctions in Zimbabwe.
    • These auctions allowed people to experience a seamless process, driving through the auction floor to view and bid on vehicles.
  3. The Iconic ABC Jingle (1990s):
    • The 1990s marked the launch of ABC’s now-famous jingle. Almost everyone who heard it found themselves singing or humming along.
    • This catchy tune became synonymous with ABC Auctions and left a lasting impression on the public.
  4. Service Excellence and Record-Breaking Sales (2000s):
    • Throughout the 2000s, ABC Auctions maintained its reputation as a top-tier Service & Retail Auction operation.
    • Notably, in 2017, they achieved a record-breaking auction price when a Caterpillar D10 Bulldozer sold for a whopping half a million US dollars.
    • Their commitment to excellence continued to resonate with clients.
  5. Expansion and Recognition (2018-2019):
    • In 2018, ABC Auctions expanded its reach to the City of Kings, Bulawayo, opening a branch there.
    • By 2019, they had climbed the ranks, securing a spot among the Top 15 Biggest Brands in Zimbabwe according to Social Bakers.
  6. Technological Advancements (2020):
    • In 2020, ABC Auctions embraced technological advancements, enhancing their auction systems.
    • Their user-friendly online platform allowed bidders to participate remotely, making auctions accessible to a wider audience.

Today, ABC Auctions stands tall as Zimbabwe’s largest and most progressive Auction House, with branches in both Harare and Bulawayo. Their legacy of innovation, transparency, and customer satisfaction continues to shape the auction landscape in the nation. Visit their website to explore upcoming auctions and be part of their remarkable journey! 🌟🔨📦

ABC Auctions, also known as Sagittarian (Private) Limited, has established itself as the leading auction house in Zimbabwe. With a legacy dating back to 1978, ABC Auctions has steadily grown and now operates from two main branches:

  1. Harare Branch: Located in Zimbabwe’s capital city, Harare, this branch serves as the heart of ABC Auctions’ operations.
  2. Bulawayo Branch: Situated in the vibrant city of Bulawayo, this branch extends ABC Auctions’ reach and ensures accessibility for clients across the nation.

These two branches collectively contribute to ABC Auctions’ reputation for excellence, transparency, and remarkable auction experiences. Whether you’re a seasoned bidder or a first-timer, their commitment to service remains unwavering. Visit their website to explore upcoming auctions and be part of their auction journey!


ABC Auctions continues to lead the way in Zimbabwe’s auction landscape. Whether you’re a seasoned bidder or a first-timer, their commitment to transparency, professionalism, and value ensures a remarkable auction experience. Visit their website here to explore upcoming auctions and discover exceptional deals! 🌟🔨📦


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