What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases.
SEO is the process of taking steps to help a website or piece of content rank higher on Google. The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don't pay to be in that space.
SEO is important because it keeps the search results fair. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. And SEO is cost-effective.