If clients say “I didn’t see your email,” you’re losing time and money. Deliverability is the science of getting your messages into the inbox—not the spam folder. In Zimbabwe, where many teams juggle WhatsApp, mobile data, and shared devices, you need email that just works.
Why emails miss the inbox
- Free addresses get filtered more: Bulk messages from free addresses often get flagged as personal or promotional, especially for invoices and proposals.
- Missing sender authentication: Without standards like SPF, DKIM, and DMARC, receiving servers are less likely to trust your messages.
- Content and formatting: Shouting subject lines, poor signatures, too many links, or spammy words can trigger filters.
- Attachment issues: Oversized files or risky formats increase the chance of rejection.
- Inconsistent sending behavior: Sudden spikes of emails or sending from multiple apps/locations can look suspicious.
Fast wins to improve deliverability
- Use a professional domain-based address: yourname@yourcompany.co.zw immediately boosts trust and filtering outcomes.
- Set up SPF, DKIM, and DMARC: These authentication records help other servers verify that your messages are legitimate. Tremhost can guide you through the setup on your domain.
- Keep a clean sender reputation:
- Send from one primary address per function (e.g., invoices from accounts@).
- Avoid sudden large blasts; stagger if needed.
- Remove bouncing or inactive recipients.
- Write like a human:
- Clear subject lines (e.g., “Invoice 1456 – [Company] – Due 30 Sept”).
- Keep formatting clean; avoid all caps and excessive punctuation.
- Include your physical address and contact details in the signature.
- Manage attachments smartly:
- Compress large files or use links when appropriate.
- Use common formats (PDF, DOCX) and descriptive filenames.
- Ask for safelisting:
- Ask new clients to add your address to contacts.
- Include a short line in your first email: “Please add this address to your contacts to ensure future messages arrive.”
How Tremhost supports better deliverability
- Professional identity: Domain-based email plans designed for real businesses and schools.
- Advanced Intelligent Spam Filtering: Keeps junk out of your inbox so you can spot real replies faster.
- Consistent access across devices: Webmail, Outlook, and mobile—synchronised, so replies come from the same identity every time.
- Migration made easy: Move your mail history over cleanly to maintain context with clients.
- Scalable storage: From 75 GB per account on SME up to very large allocations on Supreme, you won’t need to delete important threads that prove delivery.
A simple Zimbabwe-ready checklist
- Move key communications (invoices, tenders, proposals) to your domain-based addresses.
- Publish and verify SPF and DKIM for your domain; consider DMARC for reporting and alignment.
- Standardize signatures for the whole team with brand, phone, and address.
- Create role-based addresses (accounts@, sales@, tenders@) and filter replies into the right folders.
- Track results: If important clients still miss your emails, ask them which addresses to safelist.
Common red flags to avoid
- Sending business-critical messages from @gmail.com or @yahoo.com.
- Subjects like “URGENT!!! OPEN NOW” or messages with only images and no text.
- Massive attachments to multiple recipients. Use links when possible.
Call to action
Switch to Tremhost for a professional address and a smoother path to the inbox. Start with the SME plan at $5/month, or scale to Corporate Plus and Supreme as your team grows. Schools and large institutions can use Email 10K (10,000 accounts). Save 20% with annual billing. Need help setting up SPF/DKIM/DMARC? Contact Tremhost support 24/7—talk to a real person and get guided configuration.
