TikTok is a social media platform that’s been around for quite some time, but it only recently started to gain steam among teens and young adults. The platform allows users to share videos and photos that are up to 15 seconds long with one another. While TikTok has taken off over the past few years, there are still some local businesses that aren’t using it yet—and those businesses might be missing out on huge opportunities. Here’s why:
TikTok is an incredible platform for local businesses to reach their target audience.
TikTok is an incredible platform for local businesses to reach their target audience. It’s used by millions of people every day and has a massive global audience, but it’s also free to use.
TikTok allows you to create videos, which users can then watch or share with their friends on social media or directly from within the app itself. You can upload multiple videos at once, so if you’re creating content for multiple platforms (like Instagram Stories), this would be great!
In fact, nearly every type of business can benefit from a strong social media strategy, especially on TikTok.
Simply put, TikTok is a social media platform that allows users to share short videos with friends and followers. The app is owned by Musical.ly, which was acquired by Beijing-based ByteDance in 2017. The app has over 200 million monthly active users (MAUs), making it one of the most popular apps on Android phones today—and yet another reason why it’s important for businesses to consider promoting their products on TikTok.
TikTok offers several benefits for local businesses looking to reach young people:
The key to running an effective TikTok ad campaign is to create and maintain a consistent content schedule.
The key to running an effective TikTok ad campaign is to create and maintain a consistent content schedule. You should post at the same time every day, week or month. This can be difficult if you have a limited budget and need to run multiple campaigns simultaneously, but it’s possible with enough planning. If you’re looking for inspiration on what content works best for your brand, read through some of our articles here:
- How To Post On TikTok Daily – A guide on how to post regularly on TikTok daily without spending too much money
- Tips For Creating A Better Content Calendar – Advice on how to make sure that all of your posts are relevant and engaging
TikTok users are far more likely to engage with content that they find interesting and entertaining, so it’s important that you create videos that keep your audience coming back for more.
TikTok users are far more likely to engage with content that they find interesting and entertaining, so it’s important that you create videos that keep your audience coming back for more.
In fact, a study by insights platform Localytics found that TikTok users spend an average of two hours per day on the platform—more than any other social network or app in the US and Canada! This means there’s plenty of time for businesses to reach out and connect with consumers through their channels (and hopefully gain some new customers).
To run successful ads on TikTok, you need to know who your target audience is and what their needs are.
To run successful ads on TikTok, you need to know who your target audience is and what their needs are. That’s why you should be able to answer the following questions:
- What are my competitors doing?
- How can I differentiate myself from them?
- What unique features of mine do they not have?
- Can I offer something better than what they offer (or at least as good)?
Understanding demographics and interests will help you create content that resonates with your audience and can help drive sales for your local business on the platform.
Understanding your target audience is the first step to creating content that resonates with them. Knowing their demographics and interests will help you create content that resonates with them, can help drive sales for your local business on the platform, and can be used as a way to attract more customers in the future.
One tactic that local businesses can use to promote TikTok ads is creating a hashtag challenge.
You can also use a hashtag challenge to get people to post on TikTok. For example, if you wanted to promote your brand’s new product or service in the local community, you might create a hashtag that would help users find the best place for them to try out your product or service.
You might also want to consider creating a hashtag challenge where users have one word as their caption (e.g., “#TikTok”), and they have an opportunity through TikTok’s “Challenge” feature (which allows users to post photos with captions) by responding with another word from their own list of hashtags they’ve created using this method. This way both parties win: The user gets more exposure while also helping out their business!
The challenge should be both fun and easy to understand, but it should also be relevant to the brand so that users will associate it with the company after they participate in the challenge.
When working on your TikTok ads, you should always keep in mind that the challenge should be both fun and easy to understand. This will ensure that users will associate it with your brand after they participate in the challenge.
To make sure that everything about this campaign is perfect for TikTok, we recommend reading our article “How To Create A Successful TikTon Ad Campaign.”
If you don’t have time or resources to run ads on TikTok yourself, there are agencies out of Portland that can do it for you.
If you don’t have time or resources to run ads on TikTok yourself, there are agencies out of Portland that can do it for you.
Agencies like InnoVid have a lot of experience with the platform and know what works best for promoting your business in real-time. They’ll also be able to tell you exactly who your target audience is and what they want from their ads—which will help ensure that all of your efforts go toward developing an effective marketing campaign instead of wasting money on ineffective campaigns that don’t reach their audience at all (or worse).
Conclusion
As you can see, the key to running a successful TikTok ad campaign is creating and maintaining a consistent content schedule. The more often you publish new videos, the more likely your audience will be to engage with them. With that in mind, it’s important that you understand who your target audience is and what their needs are on TikTok so that you can create content that resonates with them and can help drive sales for your local business on the platform.
