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Using SEMrush for Competitor Analysis: A Step-by-Step Guide

September 5, 20241 Mins read

Mike

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SEMrush is a powerful SEO tool that offers a comprehensive suite of features for competitor analysis. Here’s a step-by-step guide on how to use SEMrush for competitor analysis:

Step 1: Create a SEMrush Account

Visit the SEMrush website and create a free or paid account.

Step 2: Enter Your Competitor’s Domain

In the SEMrush dashboard, enter the domain of your competitor in the search bar.

Step 3: Overview of Competitor’s Website

SEMrush will provide an overview of your competitor’s website, including organic search traffic, paid traffic, backlinks, and more.

Step 4: Analyze Organic Traffic

Click on the “Organic Research” tab to analyze your competitor’s organic traffic.
View the top organic keywords driving traffic to their website, their positions in search results, and estimated traffic volume.

Step 5: Analyze Paid Traffic

Click on the “Paid Traffic” tab to analyze your competitor’s paid advertising campaigns.
See their top paid keywords, ad copy, landing pages, and estimated budget.

Step 6: Analyze Backlinks

Click on the “Backlinks” tab to analyze your competitor’s backlinks.
Identify their top referring domains, anchor text distribution, and follow vs. nofollow links.

Step 7: Analyze Competitors’ Keywords

Click on the “Keyword Gap” tool to compare your website’s keywords with your competitor’s.
Discover new keyword opportunities that your competitor is ranking for but you’re not.

Step 8: Analyze Competitors’ Content

Click on the “Content Analyzer” tool to analyze your competitor’s content marketing strategy.
See their top-performing content, social shares, and backlinks.

Step 9: Analyze Competitors’ Social Media

Click on the “Social Media Tracker” tool to analyze your competitor’s social media presence.
View their follower growth, engagement metrics, and top-performing posts.

Step 10: Export and Save Data

Export the data from SEMrush into a CSV or Excel file for further analysis and comparison.

By following these steps, you can use SEMrush to gain valuable insights into your competitors’ online strategies, identify gaps in your own approach, and make informed decisions to improve your website’s visibility and performance.