In today’s Zimbabwe, the sound of opportunity echoes not just in boardrooms or established companies, but in kitchens, garages, WhatsApp groups, and street markets. The country’s economic challenges and evolving social landscape have become unlikely catalysts, fueling a wave of grassroots entrepreneurship that is nothing short of inspiring. At the heart of this movement lies the rise of the side hustle—a phenomenon that’s transforming lives and redefining what it means to do business in Zimbabwe.
From Passion Projects to Profitable Ventures
A few years ago, “side hustle” was a term whispered among friends—something to help make ends meet while waiting for the next big break. Today, it’s a badge of honor. Across Zimbabwe, individuals are discovering that their hobbies and skills can morph into real businesses. Consider the story of Tinashe, a Harare-based IT graduate, who began repairing smartphones for neighbors during weekends. Word-of-mouth did its magic, and before long, Tinashe was running a thriving mobile repair service, employing two others and expanding his reach through social media.
Then there’s Tariro, a teacher by profession, who started baking cakes for family gatherings. Her artistic creations caught the attention of friends, then friends of friends, and soon she was supplying baked goods for weddings and corporate events. What started as a simple passion became a reliable source of income—and even a pathway to financial independence.
Technology: The Great Enabler
One of the most remarkable aspects of Zimbabwe’s side hustle revolution is the role of technology. With smartphone penetration on the rise and data bundles becoming more accessible, platforms like WhatsApp, Facebook, and Instagram have become virtual storefronts. No longer limited by geography, entrepreneurs can showcase their products, connect with customers, and receive payments instantly through mobile money services like EcoCash and ZIPIT.
Online communities have also sprung up to support this new wave of business. WhatsApp groups dedicated to buying and selling, Facebook pages for local artisans, and even Twitter hashtags have become essential tools for marketing and networking. These digital spaces are not just about commerce—they’re about connection, collaboration, and mutual support.
Why Side Hustles Thrive in Zimbabwe
The motivations behind side hustles are as diverse as the businesses themselves. Some are driven by necessity—a need to supplement salaries in a tough economy or to bridge the gap between jobs. Others are fueled by the desire for creative expression, independence, or the dream of building something of their own. What unites them all is a remarkable resilience and willingness to adapt.
Communities, too, have played a pivotal role. Zimbabweans are known for supporting their own, and the “buy local” movement has taken deep root. Customers are quick to recommend a neighbor’s services, share a friend’s online shop, or support a local craftsman. This sense of solidarity has become a lifeline for many fledgling entrepreneurs.
The New Face of Entrepreneurship
Side hustles are now more than just a backup plan—they are the new face of entrepreneurship in Zimbabwe. From fashion labels and beauty salons to digital marketing consultancies and urban farming projects, the diversity is staggering. Young people, in particular, are leading the charge, showing that with determination, resourcefulness, and a willingness to learn, anything is possible.
Of course, challenges remain: access to capital, unstable power supply, and regulatory hurdles can make the road bumpy. But the spirit of Zimbabwean entrepreneurship is undeterred. Every day, more people are proving that you don’t need a big office or a hefty bank loan to start a business—all you need is an idea, a bit of grit, and the support of your community.
Looking Ahead
As Zimbabwe continues to navigate uncertain times, the rise of side hustles offers a blueprint for resilience and hope. These small ventures may start in the margins, but their impact is rippling across communities and inspiring a new generation to dream bigger and work smarter.
Who knows? The next big brand or breakthrough idea might just be taking shape in someone’s backyard, kitchen, or group chat right now.
Are you part of Zimbabwe’s side hustle revolution, or thinking of starting your own? Share your story or thoughts below—let’s keep the spirit of innovation alive and support each other on this journey.
