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The Richest Self-Made Women Under 40 in 2024


In the ever-evolving landscape of entrepreneurship and wealth creation, a new generation of trailblazing women has risen to the forefront, defying the traditional norms and shattering glass ceilings. As we move into 2024, the ranks of the richest self-made women under the age of 40 continue to grow, showcasing the remarkable achievements and boundless potential of female leaders across diverse industries.

Kylie Jenner: The Cosmetics Empire Builder
Kylie Jenner, now 27 years old, has firmly established herself as one of the most successful self-made women in the world. Her cosmetics company, Kylie Cosmetics, has grown exponentially since its launch in 2015, revolutionizing the beauty industry with its innovative products, savvy marketing, and unparalleled connection with its target audience. Jenner’s strategic move in 2019 to sell a majority stake in the company to Coty Inc. for a staggering $600 million solidified her status as one of the youngest self-made billionaires. In 2024, Jenner’s net worth continues to soar, with Kylie Cosmetics firmly entrenched as a global beauty powerhouse.

Whitney Wolfe Herd: The Bumble Disruptor
At 36 years old, Whitney Wolfe Herd has cemented her place as a trailblazer in the social networking and dating app industry. Bumble, the company she founded in 2014, has grown into a multi-faceted platform that empowers women to make the first move in romantic, professional, and social connections. Wolfe Herd’s unwavering commitment to her vision and her ability to adapt Bumble to the evolving digital landscape have been key to the company’s phenomenal success. Following Bumble’s highly anticipated IPO in 2021, Wolfe Herd’s net worth has skyrocketed, making her one of the wealthiest self-made women under 40.

Rihanna: The Multifaceted Mogul
Rihanna, the Barbadian singer, actress, and businesswoman, has seamlessly transitioned from a global music icon to a formidable force in the beauty and fashion industries. At 36 years old, Rihanna’s Fenty Beauty cosmetics line and Savage X Fenty lingerie brand have disrupted their respective markets with their inclusive, innovative, and socially conscious approaches. Leveraging her immense cultural influence and business acumen, Rihanna has amassed a net worth of over $1.7 billion, solidifying her position as one of the richest self-made women under 40.

Sara Blakely: The Shapewear Trailblazer
Sara Blakely, the founder of Spanx, has long been a trailblazer in the world of intimate apparel. At 54 years old, Blakely’s entrepreneurial journey and the remarkable success of Spanx have inspired countless women to pursue their own business ventures. Blakely’s innovative approach to shapewear, coupled with her savvy marketing and unwavering determination, has transformed Spanx into a global brand and a multi-billion-dollar company. Her status as one of the wealthiest self-made women under 40 is a testament to her enduring impact on the industry.

Melanie Perkins: The Design Democratizer
Melanie Perkins, the co-founder and CEO of Canva, has emerged as a powerhouse in the tech industry. At 37 years old, Perkins has built Canva into a global design platform that has democratized the creative process, making it accessible to individuals and businesses alike. Canva’s user-friendly interface, extensive design resources, and strategic growth have propelled the company to a staggering valuation of over $40 billion, making Perkins one of the wealthiest self-made women under 40 in the tech sector.

The women profiled in this essay represent the remarkable achievements and boundless potential of female entrepreneurs and business leaders. Their stories serve as inspiring examples of what can be accomplished when passion, innovation, and unwavering determination come together. As we look to the future, the ranks of the richest self-made women under 40 are poised to continue growing, with these trailblazers paving the way for the next generation of ambitious, visionary, and empowered female leaders.