If you’re a small business owner, you know the grind. You’re not just the CEO; you’re the marketing director, the head of sales, the IT department, and the chief customer service representative. The dream is to scale your vision, but the daily reality is a battle against a never-ending to-do list, leaving precious little time for the strategic work that truly drives growth.
What if you could deploy a team of hyper-efficient digital employees to take over those repetitive tasks? Imagine intelligent assistants who can conduct market research, manage social media, streamline your sales process, and even help build your web presence—all for a fraction of the cost of a human team.
This is no longer a distant dream. This is the power of Agentic AI in 2025. These autonomous AI “agents” are now accessible through powerful, user-friendly tools designed to automate huge portions of your business. Here are five of the best agentic AI tools that can start saving you time and money right now.
1. MultiOn: Your Autonomous Web Navigator
What it is: MultiOn is a sophisticated AI agent that operates a web browser with the skill of a human assistant. You assign it a goal, and it autonomously navigates websites, fills out forms, clicks buttons, and executes processes across multiple online platforms.
Best for: Automating virtually any task that requires interacting with websites.
Key Agentic Features:
- Cross-Platform Action: It can begin a task on one site (like researching product details on a supplier’s portal) and complete it on another (like updating that product listing on your Shopify store).
- Complex Task Execution: Give it multi-step commands like, “Identify the top 5 emerging fashion trends on TikTok and Instagram, find three wholesale suppliers for those styles, and compile their contact information into a Google Sheet.”
- Scheduled Automation: Set it to perform tasks on a recurring basis, such as monitoring your top three competitors’ pricing every morning and flagging any significant changes.
Small Business Use Case: A boutique e-commerce store owner could use MultiOn to, “Scour social media and review sites each week for new mentions of our brand, translate any non-English comments, and collate everything into a sentiment report.”
2. Ema™ (Enterprise Machine Assistant): The All-in-One Business Brain
What it is: Ema is designed to serve as a central “universal AI employee.” It securely integrates with your suite of business applications (Google Workspace, Microsoft 365, Slack, Salesforce, etc.) to automate complex internal workflows and act as an all-knowing expert on your business data.
Best for: Streamlining internal operations and institutional knowledge.
Key Agentic Features:
- Internal Knowledge Expert: Ema can understand and reason across all your company’s data. Ask it, “What was our average customer acquisition cost for the last quarter?” and it will find and calculate the answer from your financial reports and ad campaigns.
- Automated Workflow Management: It can handle entire processes like employee onboarding. Provide a new hire’s details, and Ema can create their user accounts, send the welcome documents, and schedule their orientation meetings.
- Proactive Analysis: The agent can monitor your business data and proactively identify critical insights or anomalies, such as a sudden dip in website engagement or a spike in sales for a specific item.
Small Business Use Case: A local distribution company could use Ema to, “Monitor all incoming orders from our e-commerce platform, automatically update the master inventory sheet, and flag any bulk orders for priority fulfillment.”
3. HubSpot AI: Your Autonomous Marketing & Sales Engine
What it is: While HubSpot has long been a top-tier CRM, its 2025 AI capabilities have become truly agentic. It now embeds AI agents that can ideate, build, and run entire marketing campaigns, as well as manage and optimize your sales pipeline.
Best for: Automating the full spectrum of marketing, sales, and customer service.
Key Agentic Features:
- Campaign Generation: Give it a simple goal, such as, “Develop a 3-week email campaign to re-engage dormant customers who haven’t purchased in six months.” The agent will draft the copy, segment the audience, schedule the emails, and report on the results.
- AI Sales Assistant: The agent can analyze new leads from your website, score them on their probability to close, assign them to the correct salesperson, and even draft a personalized initial follow-up email.
- AI Content Strategist: It can generate entire blog posts, social media updates, and ad copy based on a simple brief, helping you maintain a powerful and consistent online presence with minimal effort.
Small Business Use Case: A small consulting firm could use HubSpot AI to, “Build a landing page for our new webinar series, create a 4-post LinkedIn campaign to promote it, and write a follow-up email sequence for all attendees.”
4. Zapier Central: The Automation Workflow Commander
What it is: For years, Zapier has been the undisputed leader in connecting web applications. Zapier Central elevates this capability into an agentic experience. You can now describe a complex workflow in plain English, and Central’s AI agent will intelligently build the multi-step automation for you.
Best for: Creating powerful, bespoke automations between your apps without writing a single line of code.
Key Agentic Features:
- Natural Language Commands: You no longer need to manually map out every trigger and action. Simply tell the agent your goal: “When a customer pays an invoice through Stripe, automatically generate a PDF receipt, save it to the client’s specific Dropbox folder, and send a confirmation email.”
- Intelligent Data Handling: The agent can understand context and intelligently reformat data as it moves between apps, a task that previously required manual customisation.
- Conversational Bot Building: You can ask Central to build simple AI chatbots for your website that can handle common questions and then trigger complex backend automations based on the conversation.
Small Business Use Case: A freelance designer could use Zapier Central to, “Watch my email for new project inquiries, extract the client’s details, create a new project folder in Google Drive with my standard templates, and add a task in Asana for me to send a proposal.”
5. Devin AI (and its Accessible Alternatives): The Autonomous Developer
What it is: Devin made headlines as the first “fully autonomous AI software engineer.” While access to the core Devin model can be exclusive, its groundbreaking success has catalyzed a new market of more accessible agentic coding platforms that operate on similar principles.
Best for: Tech-heavy tasks, website development, and custom software solutions.
Key Agentic Features:
- End-to-End Development: These agents can take a feature request, plan the engineering tasks, write the code, create the necessary files, autonomously debug errors, and deploy a finished product.
- Website Creation from a Prompt: You can describe the website you need—”Build a clean, five-page portfolio website for a photographer with a gallery, an ‘about me’ page, and a contact form”—and the agent will generate the complete, production-ready code.
- Troubleshooting and Maintenance: Point the agent to your existing website and instruct it to, “Find and fix the broken payment link on our checkout page,” or “Optimize all images on the site to improve our load speed.”
Small Business Use Case: A bootstrapped startup could use a Devin-like agent to “Build a simple web app for our booking system” or “Create a basic internal dashboard to track user metrics,” tasks that would have previously required hiring a costly freelance developer.
How to Get Started on Automation
You don’t need a huge budget or a degree in computer science to embrace the agentic AI revolution. The first step is to identify the single biggest bottleneck in your business—that one repetitive task that consumes too much of your time.
Choose the tool from this list that best addresses that pain point and sign up for a free trial or a basic plan. By automating just one critical workflow, you can reclaim hours every week, freeing yourself to focus on what only you can do: think strategically and build your business.
