Lazy loading for images and videos: What it is and how to implement it.

If you’ve ever waited for a website to load, only to watch as dozens of images and videos slowly fill in, you know how frustrating slow load times can be. Fortunately, there’s a smart solution called “lazy loading” that can make your site feel much faster and more responsive.

What Is Lazy Loading?

Lazy loading is a technique where images and videos are only loaded when they’re about to enter the user’s viewport—meaning, when the user is just about to scroll to them. Instead of loading every single media file on the page at once, the browser waits until each one is actually needed. This helps reduce initial load time, saves bandwidth, and can dramatically improve your website’s performance, especially on pages with lots of media.

Imagine a really long blog post with dozens of images. With lazy loading, visitors won’t have to wait for every image (even those far below the fold) to load before they can start reading. Instead, images will load just in time as they scroll down.

Why Should You Use Lazy Loading?

• Faster initial page load: Only essential content loads at first, so your site feels snappier.
• Reduced server and bandwidth usage: Visitors download only what they see.
• Better user experience: Users can interact with your content sooner, with fewer delays.
• Improved SEO: Faster sites are favored by search engines, and Google explicitly recommends lazy loading for large media.

How to Implement Lazy Loading

1. Native Lazy Loading (The Easiest Way!)

Modern browsers now support lazy loading out of the box. All you need to do is add a single attribute to your image or video tags:

<img src="image.jpg" alt="Description" loading="lazy">
<iframe src="video.html" loading="lazy"></iframe>

That’s it! The browser will handle the rest. This method is simple, requires no extra JavaScript, and works in most recent browsers.

2. Using JavaScript Libraries

For more control or support for older browsers, you can use a JavaScript library. Popular options include lazysizes and Lozad.js.

Example using Lazysizes:

1. Add the library:
   html

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   <script src="https://cdnjs.cloudflare.com/ajax/libs/lazysizes/5.3.2/lazysizes.min.js" async></script>
   

2. Update your image tags:
   html

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   <img data-src="image.jpg" class="lazyload" alt="Description">
   

   The script automatically swaps data-src with src as the image comes into view.

3. WordPress and Other CMS Plugins

If you’re using WordPress or another CMS, there are plugins that make this even easier. For example:

• WordPress: Plugins like “Smush,” “a3 Lazy Load,” or even the built-in lazy loading (since WordPress 5.5+) can enable lazy loading with a single click.
• Shopify, Wix, Squarespace: Check your platform’s app store or settings for built-in lazy loading options or add-ons.

A Few Tips

• Don’t lazy load above-the-fold images. Critical images (like your site logo or hero banner) should load immediately for the best user experience.
• Test your implementation. Tools like Google PageSpeed Insights can confirm if lazy loading is working and help you spot issues.
• Watch for SEO. Make sure lazy-loaded images use proper alt attributes and that Google can still index them (with native lazy loading, this usually isn’t a problem).

In Summary

Lazy loading is a quick win for almost any website, delivering faster loads, saving bandwidth, and keeping visitors happy. With just a small tweak to your code or a simple plugin, you can reap the benefits—no complex setup required.

Related posts:

How to implement lazy loading in WordPress (images & videos) How to optimize images for faster loading times. How to compress images for faster website loading How to Optimize Images for Faster SEO Wins