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How can TikTok work for small businesses?


TikTok, the popular video sharing app owned by Youku Tudou and WeChat, is great for many things. For businesses looking to connect with customers in the app, though, TikTok can be a tough nut to crack: The app is full of content that’s difficult to make sense of or even watch. That’s why we’ve put together this guide on how small businesses can use TikTok in their marketing strategies so you don’t have to spend hours trying to figure out what works best for your company.

Have a schedule.

  • Have a schedule.
  • Post at the same time each day and consistently, so your audience can easily find your posts when they’re looking for them.
  • Be consistent in your posting schedule—even if it means sticking to one hour per day or 30 minutes every other day!

Stick to creating content that tells your story.

TikTok is an ideal platform for small businesses because it’s easy to use, fun, and engaging. The key is to create content that tells your brand’s story and shows how you work in a way that makes people want to engage with what you have to say.

It’s also important not just for marketing purposes but also as a way of building trust between consumers and brands. If they see themselves represented well on TikTok (and if it feels authentic), then they may be more likely to come back or share the video with others later down the line—which can lead them from being passive viewers into active ones!

Talk about what your business does, and why, in a voice that’s approachable for all audiences.

It’s important to talk about what your business does, and why. If you want to get more people on TikTok, it’s important that they understand what you do and why they should care. This is especially true when trying to reach younger audiences, who are often busy with schoolwork or other obligations that keep them away from social media sites like YouTube or Facebook. It’s also helpful if you can make sure your messaging is clear so users don’t have any trouble understanding the value of your product/service (or even just being able to figure out if this thing exists at all).

Use only visuals that are easily understandable and accessible for all audiences, too (no stock photos!).

When you’re working with TikTok, use only visuals that are easily understandable and accessible for all audiences. This includes new users who may not have the same level of English fluency as your target market.

For example, if you’re selling handmade jewelry on TikTok and want to show off how beautiful it is in your photos, don’t use stock photos—the people in those photos have no idea what they’re talking about! Instead of using an image from Shutterstock (which is likely owned by an international corporation), try taking one shot yourself or finding someone else who has experience making similar pieces. If those options aren’t available, consider using another social platform like Instagram where there are more options for sharing personal content without copyright issues—or even better yet: upload a video instead!

Start every video by telling viewers exactly what they’ll see.

You should start every video with a clear, concise statement of what you want viewers to know. This can be as simple as “This is a review of

” or it could be something more detailed like “In this video I’ll show you how [tab] works and why I think it’s the best thing since sliced bread.”

The key here is that you need to give people an idea of what they’re going in for—and why they should care before they watch your content. If you don’t do this, then not only will people not stick around once they’ve started watching (which means less engagement), but also if there’s something wrong with the product itself (like poor quality), then customers won’t trust anything else from you either!

These tips help small businesses create content that connects with people on TikTok.

  • Use TikTok to build your brand.
  • Use TikTok to engage with your audience.
  • Use TikTok to tell your story.
  • Create a community on TikTok that you can use as an avenue for growth, engagement and sales.


That’s it! We hope these tips will help you create more compelling and engaging videos for your business on TikTok. If you have any questions, reach out to us at [email]. We’re here to help!


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